Strategy & Insights Archives - Page 2 of 6 - Material

Results for "strategy-insights"

PERSPECTIVE

10.17.2024

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PERSPECTIVE

Decoding Motivation, a Complex Force Behind Consumer Decisions

PERSPECTIVE

10.09.2024

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PERSPECTIVE

Why Behavioral Segmentation Is Critical to Business Success

PERSPECTIVE

10.03.2024

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PERSPECTIVE

The Science of Implicit Responses: Feelings First, Thoughts Later

PERSPECTIVE

09.26.2024

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PERSPECTIVE

6 Behavioral Science Principles for Deeper Human Insights

PERSPECTIVE

09.23.2024

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PERSPECTIVE

12 Rules of Impactful Modern Loyalty Programs

PERSPECTIVE

09.18.2024

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PERSPECTIVE

Geographic Segmentation: When and Why to Use It

CASE STUDY

09.16.2024

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CASE STUDY

Mirror, Mirror on the Wall: Empowering Benefit Cosmetics to Improve the Customer Experience

PERSPECTIVE

09.16.2024

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PERSPECTIVE

No, the Customer isn’t Always Right – How to Get the Most from your CX Data

PERSPECTIVE

09.16.2024

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PERSPECTIVE

The Fastest Growing Demographic Segment in Consumer Tech is Not What You Think

CASE STUDY

09.16.2024

CASE STUDY

Creating a Powerful Tool for Inclusion, Engagement and Growth at the Presidio

PERSPECTIVE

09.11.2024

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PERSPECTIVE

The Thrill — and Challenge — of Virtual Reality: How Humanizing the Customer Journey can Boost Loyalty for VR & Consumer Tech Brands

PERSPECTIVE

09.10.2024

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PERSPECTIVE

Driving Digital Success with Acquia Convert and Human-Centric Insights

PERSPECTIVE

09.09.2024

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PERSPECTIVE

Cultural Insights and the Power of Futureproofing Your Brand

PERSPECTIVE

08.28.2024

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PERSPECTIVE

One Segmentation to Rule Them All? The Benefits of Having a Segmentation Portfolio

NEWS

08.21.2024

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NEWS

Material Announces Hiring of Three Key Senior Leaders

PERSPECTIVE

08.15.2024

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PERSPECTIVE

Make Customer Retention Your Brand’s Superpower

PERSPECTIVE

08.14.2024

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PERSPECTIVE

Four Reasons Segmentations Fail—and How to Avoid Them

PERSPECTIVE

08.10.2024

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PERSPECTIVE

To Grow Your Brand’s Share of Life, Focus on Building Two Kinds of Relevance

PERSPECTIVE

07.25.2024

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PERSPECTIVE

What Does Google’s Cookie Reversal Mean for Advertisers, Users and the Future of Digital Experiences?

PERSPECTIVE

07.24.2024

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PERSPECTIVE

How to Build a Modern Insights RFP that Sets the Stage for Business Impact

PERSPECTIVE

07.23.2024

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PERSPECTIVE

The Great Re-Bundling: How to Embed Customer Centricity into your Bundling Strategy

PERSPECTIVE

07.15.2024

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PERSPECTIVE

How to Understand and Optimize Your Customers’ Path to Purchase

PERSPECTIVE

07.14.2024

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PERSPECTIVE

Customer Experience Journey Mapping: Why Your Business Needs It

PERSPECTIVE

06.20.2024

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PERSPECTIVE

How Brands Can Use Value to Build Deeper Customer Connections and Drive Lasting Loyalty

PERSPECTIVE

06.15.2024

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PERSPECTIVE

Making Demographic Market Segmentation Work for You

PERSPECTIVE

06.13.2024

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PERSPECTIVE

Brand Tracking for Startups

NEWS

06.12.2024

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NEWS

Material Celebrates Client Honorees in the 2024 Loyalty360 Awards Competition, Presented at Loyalty Expo

PERSPECTIVE

06.06.2024

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PERSPECTIVE

The Evolving Social Landscape: New Research Reveals Shifting Trends in Usage, Sentiment and Strategy

CASE STUDY

06.04.2024

CASE STUDY

Partnering with Expedia Group to Make Travel More Inclusive and Accessible

PERSPECTIVE

05.22.2024

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PERSPECTIVE

Customer Experience Transformation Strategy: A Key to Profitable Growth