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PERSPECTIVE

08.26.2023

Perspective Main Image 105
PERSPECTIVE

3 Types of Participant Observation to Get You Out of the Backroom and Onto the Frontlines

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CASE STUDY

08.23.2023

Designing a Cutting-Edge Growth Strategy for Dollar Shave Club
CASE STUDY

Designing a Cutting-Edge Growth Strategy for Dollar Shave Club 

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CASE STUDY

08.23.2023

Helping Target Design for the Future
CASE STUDY

Helping Target Design for the Future

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CASE STUDY

08.22.2023

Header Sephora
CASE STUDY

Designing a More Inclusive Sephora 

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PERSPECTIVE

08.20.2023

How TikTok Redefined The Customer Journey” Webinar Recording
PERSPECTIVE

“How TikTok Redefined The Customer Journey” Webinar Recording

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PERSPECTIVE

08.19.2023

Perspective-Main-Image-1-seg-1 2
PERSPECTIVE

9 Traits of Winning Global Segmentations

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NEWS

08.18.2023

How Consumer Behaviors Are Evolving_ Habits, Identity, and the Importance of Omnichannel
NEWS

How Consumer Behaviors Are Evolving: Habits, Identity, and the Importance of Omnichannel

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NEWS

08.18.2023

TikTok launches new ad solutions with smarter targeting and amplified product discovery
NEWS

TikTok launches new ad solutions with smarter targeting and amplified product discovery

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NEWS

08.18.2023

Inspiring Motivation During The Great Resignation – Three Steps To Finding And Keeping Talent
NEWS

Inspiring Motivation During The Great Resignation – Three Steps To Finding And Keeping Talent

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PERSPECTIVE

08.18.2023

A Better Company for a Better World Lessons in Committing Meaningfully To DEI
PERSPECTIVE

A Better Company for a Better World — Lessons in Committing Meaningfully To DEI

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PERSPECTIVE

08.14.2023

You’ve Written a Diversity Statement. Now What?
PERSPECTIVE

You’ve Written a Diversity Statement. Now What?

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PERSPECTIVE

08.14.2023

Youre Not as Customer Centric as You Think — 4 Actions to Take Right Now
PERSPECTIVE

You’re Not as Customer Centric as You Think — 4 Actions to Take Right Now

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PERSPECTIVE

08.14.2023

Why the Travel Industry Must Embrace New Habit Formation
PERSPECTIVE

Why the Travel Industry Must Embrace New Habit Formation

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PERSPECTIVE

08.14.2023

Why Market Segmentation Needs to be Part of Your Brand Tracking Program
PERSPECTIVE

Why Market Segmentation Needs to be Part of Your Brand Tracking Program

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PERSPECTIVE

08.14.2023

Why Habit Formation Research Should Guide Your Brand Strategy
PERSPECTIVE

Why Habit Formation Research Should Guide Your Brand Strategy

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PERSPECTIVE

08.14.2023

Walmart Embraced Irrationality And Won—Heres What CX Innovators Can Learn From Its Success
PERSPECTIVE

Walmart Embraced Irrationality And Won—Here’s What CX Innovators Can Learn From Its Success

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PERSPECTIVE

08.14.2023

These Are The Top 3 Threats To High Fidelity Brand-Consumer Relationships
PERSPECTIVE

These Are The Top 3 Threats To High Fidelity Brand-Consumer Relationships

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PERSPECTIVE

08.14.2023

Mastering Jobs To Be Done – A Customer Segmentation Framework
PERSPECTIVE

Mastering Jobs To Be Done – A Customer Segmentation Framework

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PERSPECTIVE

08.14.2023

How to Write A Great RFP
PERSPECTIVE

How to Write A Great RFP

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PERSPECTIVE

08.14.2023

How To Maximize Your Online Community Engagement
PERSPECTIVE

How To Maximize Your Online Community Engagement

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PERSPECTIVE

08.14.2023

How Market Segmentation Can Improve Your Ad Buying Effectiveness
PERSPECTIVE

How Market Segmentation Can Improve Your Ad Buying Effectiveness

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PERSPECTIVE

08.14.2023

Finished Your Global Segmentation? Watch Out for These Red Flags
PERSPECTIVE

Finished Your Global Segmentation? Watch Out for These Red Flags

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PERSPECTIVE

08.14.2023

Enhance Your Online Community Through Stakeholder Engagement
PERSPECTIVE

Enhance Your Online Community Through Stakeholder Engagement

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PERSPECTIVE

08.14.2023

Do You Need Market Segmentation to Define Your Target Market_
PERSPECTIVE

Do You Need Market Segmentation to Define Your Target Market?

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PERSPECTIVE

08.14.2023

Consumer Motivation and the Luxury Market – Lessons for Brands
PERSPECTIVE

Consumer Motivation and the Luxury Market – Lessons for Brands

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PERSPECTIVE

08.14.2023

Building Empathy & Buy-In for Your Market Segmentation
PERSPECTIVE

Building Empathy & Buy-In for Your Market Segmentation

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PERSPECTIVE

08.14.2023

Perspective Main Image 2-UXR
PERSPECTIVE

A Primer on Market Segmentation

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PERSPECTIVE

08.14.2023

A Brand’s Guide to Understanding Consumer Psychology
PERSPECTIVE

A Brand’s Guide to Understanding Consumer Psychology

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PERSPECTIVE

08.14.2023

6 Common Hurdles Businesses Face when Implementing a Customer Segmentation Strategy
PERSPECTIVE

6 Common Hurdles when Implementing a Customer Segmentation Strategy

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PERSPECTIVE

08.14.2023

5 Ways To Re-Imagine Your Employee Experience
PERSPECTIVE

5 Ways To Re-Imagine Your Employee Experience

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