Segmentation Archives - Material

Results for "segmentation"

SERVICES

Segmentation Services

SERVICES

Market Strategy

SERVICES

Market Segmentation Services

PERSPECTIVE

01.17.2025

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PERSPECTIVE

Do You Really Know the Customers in Your Loyalty Program?

SERVICES

Customer Segmentation Services

PERSPECTIVE

12.12.2024

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PERSPECTIVE

The AI & CDP Blueprint for Dynamic Segmentation: A Roadmap to Real-time Personalization

CASE STUDY

12.09.2024

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CASE STUDY

Leveraging Segmentation to Inform Consumer-centric Strategy for the National Pork Board

PERSPECTIVE

11.13.2024

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PERSPECTIVE

Why Customer Segmentation Is Vital for Personalization and Brand Loyalty

PERSPECTIVE

10.17.2024

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PERSPECTIVE

A Better Brand Health Tracker: 3 Ways Your Tracking System Can Do More for Your Brand

PERSPECTIVE

10.09.2024

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PERSPECTIVE

Why Behavioral Segmentation Is Critical to Business Success

PERSPECTIVE

09.18.2024

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PERSPECTIVE

Geographic Segmentation: When and Why to Use It

PERSPECTIVE

09.16.2024

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PERSPECTIVE

The Fastest Growing Demographic Segment in Consumer Tech is Not What You Think

PERSPECTIVE

08.28.2024

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PERSPECTIVE

One Segmentation to Rule Them All? The Benefits of Having a Segmentation Portfolio

PERSPECTIVE

08.15.2024

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PERSPECTIVE

Make Customer Retention Your Brand’s Superpower

PERSPECTIVE

08.14.2024

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PERSPECTIVE

Four Reasons Segmentations Fail—and How to Avoid Them

PERSPECTIVE

07.24.2024

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PERSPECTIVE

How to Build a Modern Insights RFP that Sets the Stage for Business Impact

PERSPECTIVE

06.15.2024

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PERSPECTIVE

Making Demographic Market Segmentation Work for You

CASE STUDY

06.04.2024

CASE STUDY

Partnering with Expedia Group to Make Travel More Inclusive and Accessible

CASE STUDY

03.08.2024

CASE STUDY

Bringing Segmentation to Life to Fuel Growth for Liquid Death

PERSPECTIVE

02.24.2024

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PERSPECTIVE

A Guide to Customer Journey Management

PERSPECTIVE

02.21.2024

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PERSPECTIVE

How to Leverage Segmentation to Fuel Both Strategy and Activations that Drive Results

CASE STUDY

02.16.2024

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CASE STUDY

Refreshing a Segmentation to Illuminate Richer Consumer Insights

CASE STUDY

02.16.2024

CASE STUDY

Cruising to Success After a Global Customer Segmentation

PERSPECTIVE

02.13.2024

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PERSPECTIVE

When to Retire, Refresh or Retain your Market Segmentation

PERSPECTIVE

01.14.2024

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PERSPECTIVE

Why Market Segmentation Is Key to Growing Your Brand

NEWS

11.27.2023

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NEWS

Material Unveils Nationwide Segmentation of Charitable Donors, Offering New Insights into Motives of Philanthropic Audiences

PERSPECTIVE

11.21.2023

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PERSPECTIVE

Fundraising in a Divided America: A New Nationwide Nonprofit Donor Segmentation

PERSPECTIVE

09.19.2023

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PERSPECTIVE

Mapping the Customer Experience, Segment By Segment

PERSPECTIVE

08.19.2023

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PERSPECTIVE

9 Traits of Winning Global Segmentations

PERSPECTIVE

08.14.2023

PERSPECTIVE

Why Market Segmentation Needs to be Part of Your Brand Tracking Program